Analytics & Reporting
Most businesses are drowning in data and starving for insight. GA4 dashboards with 200 metrics, ad platform reports that contradict each other and no clear picture of what's actually driving revenue. We cut through the noise — building attribution frameworks, custom dashboards and reporting systems that tell you exactly what's working, what isn't, and what to do about it.
What We Deliver
- GA4 setup, migration and configuration
- Google Tag Manager implementation
- Custom conversion tracking and event setup
- Multi-touch attribution modelling
- Looker Studio dashboard design and build
- Monthly executive-level reporting
- Cross-channel performance analysis
- Data audit and tracking accuracy review
Our Process
Tracking Audit
We audit every tracking tag, event and conversion on your site — identifying gaps, duplicate firing, misconfigured goals and attribution blind spots that are costing you visibility.
Measurement Framework
We define what success looks like for your business — mapping KPIs to business goals and designing a measurement framework that tracks what actually matters.
Implementation & Dashboard Build
We implement clean tracking via GTM, connect all your data sources and build Looker Studio dashboards that surface the right metrics for the right stakeholders.
Insight & Action
Monthly we deliver an insights report — not just numbers, but narrative. What happened, why it happened, and what we're doing differently next month as a result.
Choose Your Growth Plan
No hidden fees, no lock-in surprises. Every plan includes a dedicated point of contact and full transparency on how your budget is being used.
Starter
For businesses wanting clear, reliable analytics.
- GA4 audit and configuration
- GTM setup and basic conversion tracking
- Looker Studio dashboard (1 report)
- Monthly analytics summary report
- Email support
Growth
Full analytics infrastructure and actionable insights.
- Full GA4 + GTM implementation
- Custom event and conversion tracking
- Multi-channel attribution setup
- Looker Studio dashboards (up to 3 reports)
- Monthly insights report with recommendations
- Quarterly measurement framework review
- Monthly strategy call
Scale
Enterprise analytics for complex marketing stacks.
- Full data stack audit and architecture
- Advanced attribution modelling
- BigQuery / data warehouse integration
- Custom Looker Studio suite (unlimited reports)
- Real-time executive dashboard
- Data layer implementation
- CRM and offline conversion import
- Weekly insights briefings
All plans are bespoke — final pricing depends on scope. Book a free call and we'll build you a custom proposal.
Common Questions
Still have something on your mind? Book a free 30-minute strategy call and talk directly with our team.
Book a Free CallUniversal Analytics is no longer collecting data — GA4 is the standard. We work exclusively with GA4 and can migrate your historical reporting, set up custom dimensions and ensure your conversion tracking is accurate from day one.
GTM is a tag management system that lets us implement and manage tracking code without touching your website's core code every time. It makes tracking faster, cleaner and less reliant on your dev team. Yes, virtually every business should use it.
We build multi-touch attribution models that distribute conversion credit across all touchpoints in the customer journey — not just last click. This gives you a much more accurate picture of which channels and campaigns are actually driving revenue.
Yes — on Growth and Scale packages we can integrate offline conversion data from CRMs like HubSpot, Salesforce and Pipedrive back into Google Ads and GA4, so you're optimising on actual revenue rather than just lead volume.
GA4 shows you data. Our reports show you insight. We contextualise the numbers, identify trends and anomalies, explain what caused them and give you specific actions to take. It's the difference between a spreadsheet and a strategy.
Ready to get started with Analytics & Reporting?
Book a free 30-minute strategy call. We'll learn about your business, identify the right approach for your goals, and show you what a Analytics & Reporting campaign could look like in practice.
No lock-in contracts
Work with us month to month. No long-term commitments required.
Fast response
Every enquiry gets a response within one business day.
Full transparency
You always know exactly where your budget is going.
Free strategy session
A genuine 30-minute audit with no strings attached.
Explore Our Other Services
We integrate every channel into a single coherent growth strategy.
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